Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗British Red Cross · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love being able to use my phone for something that helps other people instead of just social media, BUT using this app is an exercise in frustration due to bugs. By far the most frustrating is that when you’re in the middle of a mapping task, the app will randomly white out the screen and then flash the MapSwipe logo at you while saying “loading groups” and a button that says something like “if this takes too long, tap here to go back to the home screen.” I’ve waited several minutes, and it never finishes “loading the groups.” And the only way to leave that screen is to go back to home or to close the app. Either way, you lose your entire mapping task progress. I tried joining a random group to see if it would stop trying to “load groups,” but it still happened. It’s incredibly discouraging, and I have to restrain myself from rushing through a task because I’m afraid that the groups thing is going to appear and make all the time I spent be wasted. I find myself avoiding the projects that make you do large numbers of swipes in one task because I know that increases the likelihood of encountering the issue before I can finish them. Less prevalent but no less annoying is that when you try to sign in with OpenStreetMap instead of creating a dedicated MapSwipe account from scratch, this app just hangs. It’ll open OSM in the browser, OSM will ask if you’r like to authorize MapSwipe, you click “authorize”, and then it opens MapSwipe and just… flashes the logo at you, over and over. I like the color-coded tapping system and the project system. When the app works, it feels incredibly rewarding and also even relaxing, but it currently doesn’t work consistently at all.
honestly I rarely do reviews but this app is great if you want to do something quick but slowly make an impact. Some of the guidance tutorials can’t be really applied to what some projects are asking for, but definitely wish more people knew about this app. it’s one of the easiest ways I can volunteer online through quarantine and I really hope that this app will blow up and get even more people on the project <3
This is a really cool app, it’s good to use when you’ve got some time to sit or are just hanging out. It doesn’t need a very strong connection or a powerful phone to work, and looking for buildings on it gets kind of addicting! It’s an awesome idea to crowdsource this kind of stuff, and the app functions perfectly. It’s simple and easy and has a good tutorial, so you should at least give it a try.
Make a meaningful impact from your phone, one swipe at a time. MapSwipe is part of the Missing Maps project. It is a free, open-source app that lets...