Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CoStar Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The CoStar app is my favorite resource when in the field. I can swiftly connect with property data and contacts. Those who complain about the app do not remember the days when everything was paper and in person. I can define an area on my ipad and immediately pull up market analytics for the client on site, demonstrating rents & vacancy factors as may be specifically relevant to their property. Clients are always impressed with the rapidity of results!
Problem 1: Why should I need to authenticate via text (multiple times a day) on the iPad version (and the web version), but not on my phone. Solution 1: If you’re going to insist on having text authentication, maybe only require it once per account per 12 hours. Problem 2: If I leave the app idle for too long, it logs me out, usually requiring yet another text authentication to get back in again. There doesn’t seem to be any rhythm or reason to how long this idle period is either. Sometimes it’s 2 minutes, other times it’s 30. Solution 2: Set a standard idle logout time, or better yet don’t have one at all. If you’re so worried about your precious data, maybe set it to a standard 8 hours so people only have to log in once a work day. Problem 3: App stability. It’s non-existent. Sometimes it’s fine all day. More often then not, it crashes after a few minutes of use, starting the whole cycle of logging in all over again. Solution 3: Stabilize your app rather than pushing out tiny updates that are mandatory and seem to do absolutely nothing. I’d rather things stay the same for the next 12 months if it means the app won’t crash or freeze up multiple times a day. Problem 3: iPhone version doesn’t show faved PID pins on a map, only a list. This forces me to use the iPad. The phone version doesn’t suffer as badly from the first few problems, so this is added frustration. Solution 3: standardize the app across devices. You’re focused too much on hiding your data from any potential competitor that you’re actively hurting the people who pay good money to use your product. It’s as though you sold someone a phone, but because you’re scared of it being ripped off, you hide all the functionality behind a pay wall and multiple over the top security. Just make the app useable.
Daily desktop user. This app is an absolute waste of my time to scan my phone to my computer screen to log in with every - single - day. Cheers you for screwing your paying customers with this extended log in so you can MAYBE find people who found a loophole. App does not work as well as desktop version. Looks like Costar deleted my last 1 star review? Wish I could give you negative 1 Stars. We also had a looplink through them to link our properties to our website. After 4 months, they still can’t get it right. Our listings seem to be at random - some are not even states we service. Having difficulty with anyone being able to actually personally help. The only helpful person is our property researcher who responds and acts quickly, but doesn’t always have authority to make bigger changes.
Easily access the information available with your CoStar account from your phone! While away from the office, commercial real estate professionals can...