Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Consumer Brands Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app does have great potential and I like what little it does, but it needs to do more. Like others, I experienced the app telling me the product I scanned was not a smartlabel product despite the fact that it is, and a search returns the product in the app's database. I suppose there could be some small thing about the product that doesn't match any of the very many types of Colgate Total toothpaste in the app's database; maybe this exact size isn't there or something – it's hard to tell because there are so many variations on the same product list listed in the database and the full name and traits of each product is not visible in the list on my phone, so I'd have to go to the details page of each of about 50 different products in order to see if the exact one I have in my hand is in the list... Anyway, the app does have great potential, and I like being able to tap each ingredient in the product to see a short description of its function; unfortunately the implementation is far less than complete, and as of this writing the app has not been updated in two years, so I have to think it's abandonware. A shame, considering the app's potential to provide a great deal of information that interests many people. Oh well...
Tremendous potential but very skimpy database of products also problems with the app. It’s buggy the alarm when it scans is way too loud and annoying just on and on. But the one crest product where I found the app had useful information... most of which was on the package but easier to read and more accessible. I’m deleting the app because of its low utility at this point. I may return as I see your app on other products.
Love the detailed, informative descriptions of the ingredients and the simplistic design. However, everything else on this app is a mess. The execution of the app is terrible. The search function doesn’t work in app and the website provides results that are no where near the provided keywords. Perhaps there isn’t enough funding for the program so there’s no intensive for brands to cooperate, but the database is awfully limited and the program seems to be abandoned.
Ever find yourself wondering about what goes into the products you use and consume on a daily basis? SmartLabel gives you access to this information w...