Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ITEL Laboratories, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This product is absolutely awesome. It saves us months at a time. Throughout the year that is! I currently work for a major restoration company. (Servpro) Now Imagine sending through the post office …samples of flooring and waiting for results that can take 24 to 48 hours, after every 30 jobs we’ve saved about a month worth of waiting …..180 jobs and you’ve saved yourself about a half of a year of waiting. I know the numbers sound crazy, but men lie women lie numbers don’t. You can get the results back in around 30 minutes. If that’s not a game changer then the game must be over. And the winner is Itel Now.
Although time consuming, this is an extremely user friendly experience. Comes with clear step by step instructions for each photo along with helpful sample photos and videos for each step. As a person who isn’t tech savvy in the slightest, it’s extremely easy to navigate.
Insurance claims are becoming a race to see who can close a file the fastest. Continuously trying to speed up the process to obtain the necessary information to cut checks. The utilization of this app is now required on certain programs or you will receive a SLF (service level failure) aka a black mark next to your name. This wouldn’t be an issue if the app functioned properly. I understand the app is supposed to be used on site, but not all estimators in a company carry all the specialized tools to utilize the app. To be specific, one photo that is required is a picture of the flooring where it was originally installed. Unless you open up the app, type in all the claim information, snap a picture, then close the app and wait until you get back to your office or car to start the process of sending sending in a request for a report you just can’t get this picture. Easy fix - allow the app to access photos. All in all, functionality and ease of use is not there. I will continue to use the mail in option as much as I can and make due with this app when I absolutely have to.
itel NOW takes the feedback received from users of the original itel NOW and integrates it into a more intuitive and responsive user interface. The ne...