Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ivan israel Villamil covian · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First gripe: your calculation is wrong. I compared with 3 other calculators on 3-location measurement and your app was odd man out (telling me I was lower by about 1.5%) Second gripe: ads are overkill. No, I’m not paying a subscription, but I’m also not willing to watch an ad for 20-30 seconds before each daily measurement when I can just use a web app with no advertisements. I’m tempted to write my own iOS app and just charge a flat $1.00 fee for the life of the app — it’s not rocket science…
It’s extremely rare to find a free app that doesn’t ask for any personal information, no create an account and no bombardment of annoying ads just for a simple calculation. It’s a very minimalistic app but it speaks volume. Worth the download.
Thanks for not charging, asking for sign in, all this silly stuff for a formula I can type into an excel sheet myself. Thank you. This is helpful to my life.
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