Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alin Sorin Cuc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So simple and easy to use. I record every dime I spend, what and where I spend it and what form of payment I used. Same goes for every dime coming in. It’s so easy to use…nothing fancy. I probably get more use out this app than any other any other app! I just have one suggestion, it would be nice to have a ‘this is a reoccurring expense’ option. Stacy B
I don’t usually rate apps, but I really like this one. There were so many to choose from, but this one nailed it. Super simple to use, and I like that it features a calendar because on many of them don’t, and then I have to go look to see what date I had an expenditure. But also can see all the dates you had income or expenses. Very easy to use and so nicely laid out. Well done!
A very good app with essential features and not asking us to give all the credit card and bank info. Like that a lot. But one small feature requested: Ability to add recurring payments. Things like Netflix or internet or mortgage is paid every month on the same day and they are generally the same amount for a year. Would be great if we can have recurring payment option with a limited number of recurrences allowed to ensure user keeps track of what is being added. Thanks again for the peaceful design.
Expense tracker - Money management made simple. If you are looking for a complicated money management application that promises you to do everything...