Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arup · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Drivers of Change platform connects the dots regarding crucial issues facing todays world, from Climate Change to Energy, and Urbanization. It asks open ended question to help think about critical issues, these questions are nuanced by facts, diagrams, and a summary of the topic. They are used in workshops that can help reframe and rethink projects, they can be used in an academic context and inform users of new ways to think about problems and solutions in a unique way.
This is an easy way to navigate the "drivers" that influence our lives and the planet we all share. I love that Arup has a Foresight division that looks beyond the business of building massive structures, and focuses on the effects their projects have on the communities around them. This is a great app.
Thought-provoking and interesting, drivers of change is beautifully designed and mesmerizing to navigate as you read about the challenges we face. Recommended!
Explore the most impactful trends shaping the future of our urbanized planet. Discover what is driving change around our world. Engage with a tool tha...