Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bluefin Software, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the concept tried it about a year ago and the app just wasn’t ready. A year later it’s better but still incredibly slow. Entered food at lunch and 8 hours later still no update. Also calculations like fat and sugar would be great.
No integration with anything but Fitbit. No way to move meals (everything is considered a snack or is labeled as the wrong meal), and there is no way to delete incorrect items. Some of my calculations have been double the actual amount. No way to add recipes (hardly anything I eat is packaged). Needs a lot of work, but concept is cool.
So I rec'd a promotional ad to try out the app. I went in to the App Store and downloaded the app. Immediately was told of a small delay and that there were "50 people ahead of me" getting set up. Now, 48 hours later, there are STILL 50 people ahead of me and also 38 people behind me. I guess they weren't ready to handle even signing up 50 people for their service?!?!?
Tracking your calories is hard. Cal & Lorie does it for you. Just text us what you eat and we'll do the hard work for you. The companion app lets you...