Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Centers For Disease Control and Prevention · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It gives information on every food. I had no idea that whole milk has saturated fat. Thank you for letting us be in the know!
Go, slow, and whoa are categorizations similar to red light green light or good and bad foods that contribute to feelings of guilt and shame, and is linked to disordered eating behaviors. This type of nutrition education is outdated and needs to be reconsidered, especially when targeted to ages that are becoming aware of their body image and dieting.
In no way should Whole Milk and a sugary donut be considered the same for categorizing. An 8 oz serving of whole milk is only 8g fat vs 5g fat of 1%. That is such a small difference. I mean, maybe put whole milk in the slow section instead of the whoa section.
Learn to make smart food choices with Kendra from CDC’s BAM! Body and Mind. In each level you’ll sort foods coming down a conveyor belt into three c...