Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eastern Car Service · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Lots of bugs in this app. Don’t use it, call for a reservation. Airport locations button did not work. Password reset did not work.
After trying to get a cab on Curb and failing, I tried the Eastern app. The app is simple. No unnecessary animations. It works. The customer experience is well-considered. Intuitive and easy to use.
There's a bug in this app where, if you make a reservation from a different time zone, it applies the time _in that zone_. For instance, I made a reservation to be picked up at JFK in NYC at 10:45 pm, but I was in Las Vegas when I made it. Everything looked good until I landed at JFK and found that the reservation was _actually_ for 1:45 AM the next day. This was reported in another review in December 2016, three months ago. Fix it.
Eastern Car Service has provided affordable transportation service in the New York City Metro Area for over 25 years. Save time with booking your car...