Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ontario Medical Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve reported the issue of the app freezing when looking up billing codes twice, with no response. I used to use this app all the time but it is completely nonfunctional for that purpose now. Do better OMA!
The app was fine until about the past year where every time I try to look up a billing code using the search function, it freezes and needs to be closed. Have been waiting for an update to correct this but it never comes.
Love the layout. One issue: cannot access codes/SOB section as it will not allow me to agree with terms and conditions. iPhone 6s Plus.
The OMA mobile app is designed for Ontario’s doctors, offering the latest OMA news as well as popular tools and resources. If you’re an OMA member, s...