Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dreamers Roadmap · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am a student worker at an undocumented resource center at my community college. I heard this app provided scholarship resources. Come to find out this app will not even let one create an account. I decided to explore it, as it gave me the option to do so. As I was looking through the scholarships I noticed that the deadlines provided by the app were incorrect and misleading. Also there weren’t any links taking me to the actual scholarship website. I would not recommend to any students and would advice students not to believe information on this app. The only thing I was able to use it was for the scholarship names, which I then googled and was able to find the actual websites for the scholarships.
Thank you so much for making this app. I'm an honors student but I don't know if I'll be able to go to college because of the cost.
I'm currently struggling to find ways to pay for college. I could not thank you enough for putting the effort in this. Thank you so much!
DREAMer's Roadmap is a mobile app designed to help DREAMer’s -undocumented students- find and track scholarship opportunities available for them acros...