Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Artex Studios, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's a fun, engaging game, but there are problems: the motion is erratic and the game isn't responsive at times, which is tricky enough. Then around level 12, when it starts getting tricky, a banner ad with motion appears on the top of the game screen. But the topper is, between the rounds, the ads often take longer than the game itself. It drove me crazy— I'd have played it more but after two days I yanked it.
Awesome game. Challenging. Live it. Wish I could get it on my tablet and Apple iPad.
Combining outstanding levels, colorful graphics and great audio effects it is one of the most original and fun mahjong games on the Apple App Store....