Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Top Banana Technologies, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So far the app is nicely updated and very easy to use. Give just the information needed. Scrolling through a list is the only issue. Touch the screen to scroll and the second your finger touches the screen (iPhone6) whatever you touch is what comes up.
Barly has a UI that beats Untappd all to hell. Much friendlier experience, and the photo-menu analysis tool is inspired. Not every bell and whistle works perfectly (yet), and a Back button will improve navigation quite a bit, but with a dynamite foundation and a highly responsive crew behind the scenes, Barly is the Beer app of choice!
This thing makes better recommendations at bars than most of my beer-loving friends. And new Nearby feature is phenomenal! Shows what's on tap at nearby bars. Super easy to use, and it learns your taste so it won't recommend only huge IPAs and stouts if they're not your thing. Totally essential for learning about/getting into beer.
No need to fear big craft beer menus! Barly learns your tastes to make the perfect beer recommendation for you. Discover nearby bars, see what's on ta...