Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nexstar Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The 13 News app has a few major issues with blind accessibility. While it does work with VoiceOver as far as reading almost all text and controls, it has important usability issues. The full-screen ad which appears at app launch is difficult to close because all interactive elements are so small and close together, necessitating a lot of pixel-hunting. Swiping up from the bottom as prompted apparently doesn't work with VoiceOver enabled. Additionally, toggle switch options are split such that reading an option won't give its status. It is necessary to manually slide over to the actual switch to learn its state, which punishes inaccurate gesturing and leads to considerable trial and error when configuring news alerts. Even reading stories is problematic as continuous reading with VoiceOver results in jumping from the story text to the footer and navigation bar at the end of a page. It is necessary to scroll to the next page manually and then to restart continuous reading from the top of the page. Finally, the frequency of alerts makes the app a battery hog. Even with only three or four alert categories enabled, more than a dozen alerts per day are typical. The problem is likely overlap between alert categories, which only more granular options or more discretionary story classification can resolve. This app could be a good news source but needs a lot of work for the disabled.
Finally, it’s not a sluggish, cookie cutter app including live streaks. Thank you!
Easy to use and great alerts!
News has never been more local than in the palm of your hand. The WOWK News 13 mobile app brings you all the top stories from our daily broadcasts, as...