Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Willow Creek · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I usually download the app right before Summit, and it provides all the info I need so there is no needs to search google for getting information about speakers, schedule and so on.
Amazing App for notes
Thanks for providing us with the app, it’s awesome to have it. I really wish the app would flip to landscape from portrait only to be able to type our notes. Thank you again for the ability to have all the resources in one location!
The Global Leadership Summit 2020 App The Global Leadership Summit on Thursday and Friday, August 6-7, 2020, is your opportunity to access a wealth...