Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Computers & Controls, Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tried using the app to find Paparazzi Band. I had a taxi drive us to where the app stated the band was but the band was nowhere to be found. We in some random area of Port of Spain. Come to find out the app wasn’t even working!!! Was so disappointed because I put so much faith in this app. I hope the developers get their act together for next year.
Opened this up Carnival Monday to use the most important feature — to find my band — and it’s not working. What’s worse, the error message is to check my internet connection. They’re charging bands to be part of this mess?!
This app consistently showed the band extremely far from its actual location. For hours it was incorrect.
Track your band during J'ouvert or on the road at any time on Carnival DEVELOPED BY THE GILLETTE GROUP. ALL RIGHTS RESERVED