Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arkansas Blue Cross and Blue Shield · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been blessed finding Blue Cross and Blue Shield you might pay a little extra each month but it pays for itself when you go to the doctor or hospital! I highly recommend you getting BCBS . Joe
The app says it will allow you to do multiple things like find your member id card or search for care or see claims and for the most part you can. However, you aren’t doing that in the app, it just directs you to the website and my biggest complaint is you can’t actually find your member id card. It just sends you in an endless circle of trying to find it. The mobile site says to just to use the app, but doesn’t tell you specially where to find it in the app.
Trying to create an account.. but it won’t let me get pass the create password. It gives you a check list to have at least 8 characters, upper and lowercase letters, and at least one special character. All are marked green, I go to submit and then it gives me a warning saying the password but only contain letters and numbers. I take the special character away and I still can’t continue.
Take control of your healthcare anytime, anywhere with the Blueprint Portal app. Our members benefit from the ability to: * Monitor claims and view E...