Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Roy Dimayuga · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Some of the information are out of date (the app currently asks about the president in 2020). Some questions I encountered were incomplete, cut-off mid-sentence. The app is filled with ads: there is a banner ad visible at all times, plus it forces you to watch full-screen ads as you interact with the app, way too often.
This app is great and helps me so much to understand and know about the United States history, truly recommend.
You have to seat and flip the question. The video which I thought made it better, did not have a SOUND, so I can’t listen while doing other things. The tests have NO sound too. This seem to be a waste, the only good thing is you can download the book. I wanted something more interactive so that I can use this app while doing other things. If it wasn’t all these it would be good but they might ask you to pay to get a sound on the video and test 🤯.
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