Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗California Highway Patrol · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The delete trip option is very misleading as you have to swipe left on an individual trip but instead it just deletes your most recent trip and theres no way to get these trips back so until i realized it it deleted hours of trips of my time trying ti figure this thing out.
The app look nice, however the Drivers Handbook you are linking to is the 2015 version and NOT the current 2018/2019 versions. This could get the students into trouble when they go into take their driving test. You should at least make sure this app links to the most current version of the drivers handbook, or the students using your app will have issues with you before they ever start their life on the road.
The California Highway Patrol’s (CHP) official Start Smart app is designed to help soon-to-be teen drivers with the process of obtaining their Califor...