Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kutztown University of Pennsylvania · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Cool that you can access everything you need from your phone. Can access my courses, grades, advisors, email... you can even talk to other students, as it’s like it’s own social media platform. Super cool.
The app works relatively well. My only complaint is that the little red notification shows on my phone’s home screen, indicating that I have varying number of KU Mobile notifications; however, I don’t have any alerts, messages, etc. I’ve attempted to reset, delete and reinstall, contact the help team ... nothing worked. So, I remain with a red notification telling me I have five notifications, but in actuality, there are none. 🙄
The app is useful for students but the ugly and slow design of the app just makes me go to a web browsers instead. There are buttons that are cut off the screen, web elements that have a hard time loading, transitions that take just a bit too long. Overall it’s just better to use the shuttle tracker and myku in safari over this
The MyKU App brings campus to your fingertips and enables you to connect in one app with MyKU, D2L and the Kutztown University Community: Stay on top...