Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Winnie Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sandy Infant & Childcare. Our baby is currently being cared for by Zea. She had been at a daycare but wasn’t doing well there. We had looked for quite a while to find a new set up and Zea has been a dream. She is kind, attentive, responsive, responsible, and our daughter is thriving in her care. She sleeps like a champ, eats well, and Zea is great with making changes as needed. She is experienced and you can tell. We wanted an environment where she would be loved on, paid attention to, played with, and got outside. I truly can’t say enough good things about her. This has taken a huge stress off our backs to know our daughter is well cared for and loved when at work. I highly recommend her to anyone looking. -K. Lockwood
I am a father to be and had no clue what to expect. With one post on Winnie, I could connect with other fathers who are in my exact same position and I got tons of great advice that wasn’t shared with me by doctors and books. There is advice on restaurants, kid friends activities. You never have to share your name. You can choose to post anonymous so you don’t put your name out there. This app has it all. I think it’s a must have for new or even experienced parents.
As an early adopter it's been amazing to see Winnie grow and develop to suit the needs of the modern day parent! The forums are a wonderful place to connect, ask for help, or even just vent. The directory has been updated and it's even easier now to find new places and activities to explore. Most importantly, the searchable database for preschools and daycares is an absolute GODSEND (only available for the SF Bay Area but could probably be expanded). I find myself opening the app almost every day and have gotten some great advice from the forums!
Winnie makes it easy for parents to find and connect with the best local daycares, preschools, after-school care and more. With one tap you can search...