Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UEFA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app does everything I was hoping. Play by play, match breakdown, lineups, where to watch, scores, the notifications are not annoying but instead give you concise info at a glance on the Home Screen, the groups matches and brackets are all easy to follow. Very intuitive app. When a team scores they have a graphic that comes up with the goal scorer’s face with confetti. It is all laid out so well…reflective of the increased interest in women’s football. Love it. Great job. Suggestion: I had to hunt down on another website a way to subscribe to a calendar so the matches showed up on my icalendar. Perhaps create one of your own so people can copy and paste/sync the matches and create a calendar on their iPhone/android?
It’s a really good app, good for following the euros (which is why I downloaded it) but the parts that caught my eye were the “match predictor” and “fantasy football”. It updates everything easily and frequently and overall it’s an amazing app. The one thing I would change would be if every euros it would update like the Champions League app so you don’t need to download it every four years, but that’s ok
You’d think that since all their other apps are men’s side only (despite not titled as such), that the one labeled “Women’s” wouldn’t carry any of the men’s side. But sigh, it does. When asked, they said they INTENTIONALLY added men’s competitions (and wouldn’t be changing that). When pressed, they just provide generic, non-sensical answers: “This app is for all senior competitions” — Then why title it differently? It’s completely contradictory. You can just pretend the “All competitions” tab doesn’t exist and cycle through the others individually. — Insulting and avoids the main issue of why cause the problem in the first place (and also refuse to fix it)? Blah, blah about the (men’s) Euros, etc. — What does that have to do with the “Women’s Euro” app?? — On that same point: there are already numerous apps for the men’s side. Why either bury some men’s stuff here or duplicate it here? I just can’t help but wonder: WHY would they go out of their way to do this?? Do they fear that the women’s side isn’t interesting enough to stand on its own? Maybe they fear the men’s events are waning and so have to artificially boost it any way they can? Do they just like to be anachronistic? Either way/in the end, here in 2022, they remain so disappointing regarding the women.
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