Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Lottery Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The site is easy to use and convenient. I don’t need to stop at a store to scan my ticket. I appreciate the ease of the site.
After putting all of my private information, including the last four digits of my Social Security number into the app, I never got an email, and when I went to sign in, it would not accept the user name and PW information and I just put in. I used to write software, so this has nothing to do with an inability to understand apps.
This great you get reminders to get whatever you play amazing
Get the latest Pennsylvania lottery results within minutes of the draws taking place. This easy-to-use app includes the following lotteries: - Match...