Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗luca calciano · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tracks you down
Downloaded the app and thought it was an amazing idea. It’s cool in theory but this app was poorly executed. It’s not like an endless database where you can keyword search a meme. It has a keyboard that works the same as your regular keyboard in which you send a text but no meme searching feature. I literally scrolled for like 10 seconds and found the bottom of the available memes.
Reply to your friends quickly with pictures that are a lot of fun and always new. Use this keyboard to comment in an original and amusing way! Try t...