Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Theo Schuetz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very useful emergency app. Everyone should have something like this on their phone and this one is excellent. (And the developer is incredibly responsive to feedback advice, in my personal experience.) Latest version adds street address geolocation, which emergency responders will often need. Super!
This is an absolute must-have application for everyone who travels a lot to different countries and has not memorized all the different emergency numb...