Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The University of Montana · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really great app!!
App is not working on iPad and about 50% of the time on iPhone. When it does work,slow and boring need to go back to the drawing board.
The new version may work just fine, but the aesthetic appeal is lost. The gray background and maroon letter is much harder to read than this maroon background with white lettering. It just looks JV (junior varsity). We can do better. We need to do better. This, although a small example, is just another mistake that needs to be corrected if this university is to regain its place as the flagship university of Montana. There was NOTHING wrong with the layout/look of the previous version of the app.
University of Montana, in partnership with SIDEARM Sports is excited to bring you the Montana Grizzlies app that is a must-have for fans headed to cam...