Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The University of Montana · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is constantly glitching and crashing. Sounds like the people running it might be too cocky to recognize there’s a problem
This app provides everything you need in order to stay connected to the campus community - news and events, Grizzly Athletics, social media, campus resources - it's all right there and easy to use. With this app in hand, there's no reason I should ever be unaware of what's going on at UM. Can't wait to use app this fall!
Montana's app is colorful, engaging and works - good for the Griz! I especially enjoy the events and news, and I think the bookstore shows well here. I'm not a student, but I know that many student services; class schedules, pay bills, etc. are in place - so that should work well. This thing can alert me with messages about important things going on at UM, so I'm looking forward to that.
UMontana is the University of Montana's official app. The UMontana app is a suite of mobile services that includes access to information, integration...