Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Playful Invention Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I gave this a shot; at one point, this seems like it was probably the best implementation of logo on the iPad. But it’s not up-to-date in ways that make it difficult to use on my iPad Pro running iOS 14. In particular, it gets very confused about the size of the screen and so some critical controls simply can’t be accessed. That’s, unfortunately, a dealbreaker. There are other things I can see even without using those controls, like the fact that the turtle graphic and the things it draws do not support retina displays (that is, everything is pixelated!) that make it clear this software needs an update. I hope it gets one; visual logo like this is a great learning tool!
This is a fantastic program. It is making it easy to teach programming to my son who is in 3rd grade. The best implementation of logo for iOS I have found.
TurtleArt is an app that lets you create images with code. Snap puzzle-like blocks together to give the turtle a sequence of commands and watch your i...