Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vladislav Kovalyov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The purpose of the cards is that one needs to pick them up at random. The shuffle mode button in the app does not work. Hope that they will update. It should be an easy one to do. Then I will update my rating to 5 stars…
Oblique Strategies are motivational cards created by Brian Eno and his friend Peter Schmidt. Each card contains a phrase or coded remark that can be...