Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brian Walker · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Many years ago a friend suggested I read “Art of War” - I finally decided to study it via this app that is quite easy to read and view. It is mind-blowing to me, particularly relevant today considering what is happening in the world. I plan to re-read it as there is so much to be said and contemplated. The afterword, however, came as a surprise - I would have preferred to read something like that outside the app, as in a discussion group about the text. This didn’t seem to be the right place for it. I guess I was not expecting the long diatribe and for that I might delete this app and look for another version that is more “Taoist-friendly.”
Walker may be a reasonable translator but he is a highly partisan political commentator who lacks the self-awareness to leave his political opinions out of an app.
I like!!! Thanks for the app and especially your Afterword.
This new rendition of “The Art of War” brings the clear, sure voice of Brian Browne Walker—celebrated for his translations of the I Ching, Tao te Chin...
| Name | Price | Type |
|---|---|---|
| Full Book Content (Past Purchase) | $0.00 | One-time |
| Full Book Content | $5.99 | One-time |