Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Takuya Kawakami · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The promise of this app and subsequent lack of delivery on that promise borders on cruelty. This app has no instructions once opened, no training mode and because of these deficits -- unsurprisingly -- doesn't help my intubated brother currently in ICU. He desperately wishes to communicate, but all this app accomplished was to enrich the "developer" and Apple itself by $1.99. Now, my expectations were low to begin with, and I was willing to give this as much time as needed to get it working. But the app is completely and totally useless (and the "support" is Japanese only. If you want to scam people, I guess the easiest ones are those like my brother who are in desperate straights. Both the developer and Apple itself should be ashamed. A refund would be appreciated, but more importantly, this app needs to be removed from the App Store to prevent others from experiencing false hope.
Gaze(blink) control simple text board to help communicating with people who lost body movement and voice because of ALS,Stroke,etc. Put the device in...