Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Takuya Kawakami · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is poorly designed. The real test does not have numbers that get covered in the lines so you either cannot see them or see them as already connected. Also, many times when you touch the number it does not register that you hit it. It’s too slow. So if you are fast, the app cannot keep up. It’s junk.
I do like that it is timed and makes a noise if you get it right or wrong. However, the real test does not have you crossing the page or crossing over other lines to complete.
The Trail Making Test (TMT) is a neuropsychological test of visual attention and task switching. Part A: Touch the numbers 1 – 25 in ascending orde...