Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ubitricity · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app was built in the Stone Age, clunky and intuitive but the charging itself is a good network.
The trouble with these lamp post chargers is that the rates are too high for the charging speed and there are too few of them in our neighbourhood to make them practical. They charge £0.24/kWh with a charging speed of 5.5 kW. The ESB rapid charger at the end of the road charges nearly 10x faster at 50 kW and costs £0.29/kWh. I think the price for ubitricity has to come right down to be competitive against fast chargers. The ESB rapids also come with a dedicated parking spot for EVs, so when it shows as free on the app I always know I can park and charge. The ubitricity have no reserved parking and in our busy SW2 neighbourhood the chances of nabbing a parking spot in front of one are zero. There are only three of them to cover 6 long streets and although I’d liked to at least try them I have never managed to park near one in months. At least put them on more lamp posts so we stand a chance? And drop the price.
This is one of the easiest to use EV charge point apps. The navigation works well and there seems to be more charge points everyday.
The app for ubitricity customers: find charging spots and charge with your contract With ubitricity, charging and billing EVs becomes a piece of cake....