Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mid-Kansas Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love having access to my account via an app, but this app is so frustrating! After logging in so many times, I have to go to a computer and delete the duplicated devices because it win’t let me log on. If the app updates, there is nothing telling the user what has changed, and then we are left playing trial and error with how to use certain parts of the app. It is just over all not a user friendly app.
With the Mid-Kansas Credit Union's Mobile Banking Application you can easily access your accounts 24/7. MKCU Mobile Banking allows you the convenience...