Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CARFAX, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app worked ok for a few months. Recently it gets into CAPTCHA loops from numerous mobile devices (which is what they recommend you use it with as it’s designed for this format.). The app is now nearly unusable and I’m well over explaining to my involved parties that I need to spend ridiculous amounts of time trying to work through CAPTCHAS. I’ll be returning to paper crash receipts for the time being but hopefully it gets remedied.
There is a bug that states that it has to be updated to the latest version, but there is no update .
After last updates, it won’t open and it tells me to download the most recent update (even though there’s no current updates available)
CARFAX for Police powers your agency’s mission to protect and serve by providing officers with instant access to data they can’t find anywhere else. T...