Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗United States Environmental Protection Agency (USEPA) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Has been weeks. Wish I could get rid of this
Great easy-to-use app
These products and checklists offer low cost or no cost solutions to improving the quality of the indoor environments when our children, teachers, administrators and school staff spend a large part of their day. Now that they're available for mobile devices, it's even more convenient to get information and fill out and submit the checklists.
Indoor levels of air pollutants can be two to five times higher, and occasionally 100 times higher, than outdoor levels. Nearly 56 million people, app...