Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗United States Environmental Protection Agency (USEPA) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has some good information that can give you an accurate baseline, but it certainly has LOTS of room for improvement. Other than your location, there are ZERO personal factors taken into account. That might work well for some people, but I’m a natural redhead with light blue eyes and an extremely pale complexion, living in southern Florida, and I need an app that takes that into account. I read through all the EPA’s UV calculations, which consider wavelength, elevation, angle of the sun, ozone depletion, cloud cover, etc, but then only use some unknown “average” to calculate the sensitivity of human skin. Why bother being so accurate with your locational calculations to then turn around and assume every person is exactly the same? I really wish the EPA would realize that people are also as unique as locations, and that absolutely NEEDS to be taken into account.
The app is very useful, especially the hourly forecast, but the daily map has some technical issues. First, one cannot read the scale on the map; second, the dates for the maps change when the orientation of the ipad changes from portrait to landscape; third, the map is rather small and cannot be enlarged on the screen.
This is a good UV index app however there certain days where I just cannot access the hourly and daily uv index using my current location. I keep trying to delete and download the app but just doesn't want to work at times once in a while. Today is one of those days where it just doesn't want to work. Please find a way to fix these bugs or I will no longer use
Skin cancer is one of the most common cancers, but also one of the most preventable. The UV Index provides a daily and hourly forecast of the expected...