Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗C3 Presents, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Seriously- this is not only the worst festival app I’ve ever seen, but maybe the overall worst app I’ve ever used. For a company that creates music festivals so majestically, this is a tragic shortfall. It’s 2023- this thing should be an ultimate, ACCURATE resource. I should be able to view and click a one page schedule view to select acts, instead I print paper and use highlighters. There’s so much potential here. Imagine all the great things that could be done with connecting social contacts; Collaborative, sharing of, well, everything! Shared lineups, shared picture albums, shared locations. I want to make my schedule and have an AI App just tell me what friends will be at the same shows as me. C3- Please feel free to contact me to talk thru all these top notch ideas. I’ll do it for the cause as I’m on my 15th year of attendance.
We are less than a month out and there still isn’t an update on the map or schedule. Lolla, what’s going on?
The app is made by greencopper, the same company that developed the pitchfork app and probably other chicago music festival apps. I liked their app at pitchfork except that it requires all sorts of permissions like bluetooth?? at boot up. And the same is true but worse here; it appears to the user that you cannot disable these permissions to continue through configuration. Otherwise, the app is not as suited to Lolla; the schedule is crowded and the map is not quite as intuitive — but that functionality is all there and useful. I’m sure they will update it soon.
The Official Mobile App of Lollapalooza presented by Bud Light. Join us in historic Grant Park as we celebrate 20 Years in Chicago!