Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗WeTechnology Srl · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Taxi drivers actually accept rides. Straightforward experience and a fair price. Local taxi drivers versus some suspicious people on FreeNow.
1. Once a ride is placed, you cannot cancel it and you _will_ be charged for it. If the GPS reading is 10 blocks away from you and you don’t realize it? Too bad. They know this is an issue because the feedback mechanism has a category just for this. 2. Just because you entered a destination does not mean the driver will receive that information, and have a map to get there. Be prepared to offer turn by turn guidance to drivers who cannot read an address off of a screen, even if you point them to it. I had a driver drive me west instead of south and try to drop me in a skeevy area. I showed him on the map the app provides that we were WAY off from where we should be and he didn’t understand. After a couple more attempts I finally managed to get him to understand the general area I was headed to but I had to give him exact directions (“left!”) to keep him on track, because he seemed unwilling to use the nav system in his car or on his phone.
The App is very useful, doing basically what Uber does with taxis. It is a very welcome addition. I am a big fan! Well done. From a fan point of view, I have some observations: the App has some weird missing features: one cannot write the address of a favorite destination - it has to be found with the map. But if I have the address why should I find it on the map? Then the receipt attached to emails cannot be visualized on iPhone ... I know the info is in the App, but the attached invoice is useful... why can’t it be read on the iPhone...? Basically, please add the missing features: then it will be a 5 star! Thank you!
Wetaxi - The taxi and all your mobility in one app! • Call the taxi and know the price of your ride in advance thanks to the Guaranteed Fare • Pay fo...