Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Camp Chef · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I do want to say I love the grill BUT I purchased this specific grill so I can use my phone to control it and I could use WiFi when I was away or running errands while cooking. The app is a disaster. I am using the Cabela’s app as I have the Cabela’s (made by camp chef) pellet grill. The cabelas app needs serious updating. The app crashes all the time, when it would connect to WiFi it would drop all the time. Now after getting a new controller (old one went out but thankfully covered under warranty) it will not fully connect to WiFi now. The app gets stuck on the “registering grill” page and won’t force past. Grill connected to WiFi but the app won’t show it is so I cannot use all features I paid for.
I have learned to check if there is an update prior to every time I turn on my grill because if I don’t the app is useless. There is really no point to a connected grill that you can’t monitor. The grill continues to be amazing and I just purchased the sidekick, but this app leaves a lot to be desired. The most recent update disabled the ability to set the smoke level with no explanation as to why. Previous updates required me to set everything to default and go back through the setup process to get communication to work. The one issue with the grill itself is the internal wifi antenna which has extremely poor reception which is also problematic for a connected grill. Latest update just as messed up as the last. this continues to be the worst app experience I’ve had. Update: One simple thing this app could do to make it better for users is default to the last used grill or allow setting a default grill. It’s ridiculous for a single grill owner to have extra taps in the app to get to their grill.
I have never had more trouble connecting with a Bluetooth device as I have the Camp Chef woodwind. Failed like 10 times trying to update, before it finally updated then it will not recognize the device even after I gave it the correct pin. Minus 4° outside and I got to keep cycling this thing trying to get it to work. It works fine on its own just don’t expect any remote control from my iPhone 11. After many attempts it finally works again. I hope the next update isn’t so difficult. I’m trying to cook here , not be a computer programmer. Update, back to not connecting again. How frustrating. Quit working half way through a cook.
This is the old version of the app. A new version has been published as Camp Chef Connect. The Camp Chef app introduces a bold, new convenient way t...