Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CoolAutomation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s hard to imagine that someone spent time building this app. Cool Remote was a terrible application but they succeeded in developing one that worse to replace it. Congratulations. Too many issues to bother listing them, I would suggest that they delete it and start fresh.
Until recently, the app worked well. Now however, it requires users to log in virtually every time. In a home without thermostats, that’s a huge hassle.
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