Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bence Kaposzta · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have an app called AppAdvice daily. This app gives you a few free apps or free trial period each day. I have downloaded many of those apps. However, I had my hopes up to use this one, but once you download it, there’s nothing there. It’s a blank screen. I was really disappointed. I looked forward to using it. I’m good about recommending these apps to other people, but I guess I won’t be doing it for this one. I’m wondering if this is a scam just to lure people in to download the app and wait until the next day when it’s not free to start working. I guess it’s a good tactic on their part. They say it’s Apple‘s fault, but I really have my doubts on that.
This app seemed too simple but it turns out, that’s what I needed to slip my workouts in. Bravo!
Ok, I appear to have been wrong… so, it is important to note that it is an Apple problem, not the developer causing the display of the free lifetime membership. The developer has offered the free lifetime membership before, and Apple thought hey they did it once so let’s leave it in the list of options whether they are currently offering it or not! Who cares what kind of confusion or headache it causes! The developer appeared to be unaware that this had been done to them and it appears that this is standard Apple. The developer is doing his best to make it right with me, and clearly takes customer support seriously!
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| Name | Price | Type |
|---|---|---|
| Free Lifetime subscription | $0.00 | One-time |
| 3 Month | $4.99 | Quarterly |
| 1 Month, 3 day trial | $9.99 | Monthly |
| 1 Month | $9.99 | Monthly |
| Annual | $14.99 | Yearly |
| Lifetime | $24.99 | One-time |
| 1 Year discounted | $25.95 | Yearly |
| 1 Year, 3 day trial | $39.99 | Yearly |
| 1 Year Intro month | $39.99 | Yearly |
| 1 Year | $39.99 | Yearly |