Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗InReach · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have not used InReach myself, but I believe it is an indispensable resource for anyone who identifies as LGBTQ+. All organizations are verified by volunteers and many include reviews from clients/users. Further, the app prioritizes intersectionality, which makes it a great resource for LGBTQ+ people who are also BIPOC, immigrant, non-English speaking, or HIV-positive - unlike online resource lists that tend to neglect certain communities. I support InReach because it works directly with these organizations to ensure that the diverse LGBTQ+ community can feel safe and supported.
When I first began my transition in my 20’s I didn’t know where to start. InReach helped me access the resources necessary to step into my identity as a trans man. I used the app to locate affirming legal help for my name and gender maker changes, gender affirming medical care and mental health services as I navigated my transition.
My family lives in a hostile state that has already outlawed gender affirming care for my child. We use the app as part of our survival strategy. There are too many barriers to relocation at the moment, so we are using the app to find the closest care. We are also using the app to determine where we will go when it is no longer can remain here. We need resources for the whole family and trust the resources listed on InReach because of the recertification process.
InReach is a 501(c)(3) trans-led tech nonprofit increasing resource access for the diverse LGBTQ+ community. The InReach App is the world’s first tech...