Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anna Cobb · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is absolutely amazing, so happy this app is here to help teach my teenagers and help better answer questions that I may not know the answers to! Great job on this app, very easy to use and the amount of information in here if powerful!
Love the formatting and ease of use. I can’t wait to see the additions with time to areas without info yet.
Easy to use. Concise explanations. Admirable mission. As a parent of a 17-year-old, this is a comfort to have a resource to better understand the evolving terminology of gender and sexuality. This can help me avoid sounding like an out-of-touch old Dad. This could also help navigate some sensitive work situations. Looking forward to the Vocabulary section. Keep up the great work!
Q Guide is a pocket-sized resource offering valuable insights into queer identities. Specifically designed for parents with queer children, individual...