Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stephen Richter · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love this new app! Habit completion is slick and easy, and I love the smooth UI, especially the completion circles to show you how you’re doing in different areas of your life. The challenges are a cool feature too - it’s awesome to see what else is out there, and the app has convinced me to do a lot more burpees this month. We’ll see what’s on tap next month…
Improve yourself and achieve your goals. Visualize progress. Track atomic habits daily for a healthier mind, body and soul. Unlock skill trees and c...