Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HomeTeam · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has never really worked correctly. I have requested retreats through the app and thought I was being ignored, but it’s probably because it was never being sent to my local office anyway. I just checked my upcoming services since I have an appointment today and it says no upcoming services. I checked my past services and that is also empty. What’s the point if none of the information is visible to the customer?
This app is useless! There’s no way to update my credit card or even see my payment method. No support or contact information! Can schedule service or see history of treatments. That’s about it! What’s the point if I have to call the old fashioned way?
So our Apollo Beach Florida location doesn’t use the app. They said you have to call in and the app isn’t supported. That’s a little frustrating since I was able to log in and ‘schedule’ service in the app. I only found issues when I never got a cal back. I would advise building in a system if they don’t use to app to say it in there.
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