Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vlad Gachi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The calculator is convenient to make custom projections on a whim. I had wanted to utilize the save feature to track how projections might chance over time with variable interest. Not sure what’s wrong but the icons to save, export, and access charts appear greyed out and non-functional. I purchased the full version thinking I’d get a lot of use as I have with online calculators that lack save and visual aids. Quite disappointing. Also, the number of contributions caps at 12 and it’d be nice to account for more than a monthly deposit.
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