Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Association of Home Builders · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Two of the four people from our group had problems with our access badges. Missed first two education sessions because of it. Lack of knowledge from assisting staff.
Glad not to be looking down at floor for numbers !! Lol !! fantastic app to navigate between favorites
When they started this app years ago it was an awesome way to plan your visit to IBS. Now it’s an awesome way to overload your email account with useless sales trash. The fact that you cannot use it without allowing them to share your information makes it a useless app for me.
Planning for the NAHB International Builders’ Show® (IBS) is now faster and easier with the official mobile application for IBS 2026, Feb 17-19 at the...