Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Independent Bank Michigan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is requiring an activation code that I haven’t received, and sent me get help from an email account that doesn’t exist. When I tried to call, the line was down and there is no information on the site about this activation code. ON TOP OF IT NOT WORKING they ALSO get the need to make it way easier to charge $34 overdraft fees, see here: “Prior to 5.21.21, transactions posting to your account had a delay, and funds were not immediately deducted from your account. This will now happen immediately, so you will want to ensure all funds are available before completing a transaction or making a purchase. You no longer have until end of day to make a deposit to avoid being assessed an overdraft fee. If funds are not in your account at the time a transaction or check is posted, your account may be assessed an overdraft fee, even if you make a deposit before the end of the business day.”
What a stupid app to start. You need a activation key to open this app which is very hard to get. Time to change the bank.
0/10
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